A "Cinematic Pin" or "CinePin" for short is actually a series of photographs at high framerate that we make into a little movie. It sounds easier than it is...
This fall, Josh Lane, a film Director at Target reached out to me with a new and uncharted project. Pintrest had added a "video" option to their page, but it came with some tricky restrictions. We spent one afternoon testing our equipment options out to see which configuration of camera/lenses/settings would net the best outcome for this challenge.
Then we spent two days in the studio creating what you see here. It was challenging at times, but as such was a total blast, because our ideas worked! Check them out:
Client: Target
Director: Josh Lane
Producer: Alex Calingaert
DP: T.C. Worley
Gaffer: Jeff Fisher
Grip: Sev Perman , Gerhard Riauchtschnig
Art Director: Tony Vu
Prop Assist: Melissa Loop, Logan Ley
Wardrope: Amy Shelter
Manicurist: Heidi Semrau
PA: Amy Lovestrand, Jesse VanDenElzen
Talent: Shayla Weatherby, Blanca Schellsmidt, Lalita Zapata